According to Pew Research Center, just 10% of Twitter users create 80% of content. Second, it's a simple fact that far more people are consuming than creating on Twitter. That means even accounts with a small following have the ability to go viral, so long as their content reaches a threshold of engagement. Twitter, on the other hand, hasn't pushed promoted tweets nearly as hard. Instagram and Facebook have both squashed organic reach, in favor of forcing users to pay to get in front of the audience they've already built. What makes this easier to do on Twitter than other platforms? Two reasons.įirst, Twitter isn't as "greedy" as other platforms. But you can still get traffic from Twitter with a smart strategy. Twitter's default algorithm shows fewer links than its chronological one.
The number of monetizable daily active users on Twitter is on the rise and the minute-by-minute conversations provide ample opportunities to engage with users.Īffiliate marketers can capitalize on this engagement by connecting the conversation to relevant offers.Įven though Twitter has followed the trend of burying links with its algorithm, you can still overcome this effect with the right combination of timeliness, intrigue, and audience loyalty.
How can affiliate marketers stand out amidst breaking news, chicken sandwich wars, and BTS? Read on to find out. Taking too long to tweet on a trending topic means missed opportunities, as untimely information disappears into the ether. Organic engagement and relationships are precious in the Twitter world and the company even promotes relationship marketing on its website.īut Twitter moves fast, so engaging means being on the ball. There are over 320 million active monthly users on the platform, and most of them are hungry for content to retweet.Īnother advantage affiliate marketers have is that 66% of links are tweeted by bots who can’t respond back. Whether it’s news, memes, pop-culture, tweeting the right thing in the heat of the moment has the potential to capture the attention of thousands. But how can you monetize Twitter as an affiliate marketer?įor one, going viral is easier on Twitter than other platforms. Before topics even hit other platforms, you’ll see them trending on Twitter.
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